Maroon 5 -Animals Analysis

After the release of Maroon 5 new video, they have been heavily criticised for their "Animals" music video, with support groups claiming it promotes violence against women. 

In my point of view the video is a very interesting that can either be loved or cause controversy. 

In the video, Adam Levine's wife is stalked by his sinister character, a sociopathic butcher who takes secret photos of her and stores them in his meat locker.

At one point, he breaks into her apartment and lies beside her while she sleeps.
Covered in meat blood, Levine fantasises about having sex with her before approaching her in a club and creepily touching her shoulder. Then there are explicit blood-soaked sex scenes.

After watching the video, I thought to do some research to see how the audience reacted to such a strange video. After all, this is a different side to Maroon 5 which I think shocked many people. 

Unsurprisingly, sexual assault support groups are disgusted by both the track and its video, a group called RAINN (Rape, Abuse, Incest National Network) released a statement of concern over the "dangerous depiction of a stalker’s fantasy".
A member of the group stated; "The trivialisation of these serious crimes, like stalking, should have no place in the entertainment industry."
I do agree with that particular statement as I believe that funnily enough the music video encourages activities such as stalking, which is seen as a crime. 

I was also shocked at the amount of sex scenes in the music video, I immediately started to think about the younger viewers who may watch this particular video online as there are no age restrictions as to who can watch it. This has definitely made me consider the context of my music video and what type of audience I would like it to be for.