Cheryl Cole - Fight For This Love

Having analysed this music video is a performance as throughout the video Cheryl appears to be dancing for a crowd. This refers to the Simon Firth theory. In 2006, it was rumoured that Cheryl Cole was going through a divorce, however it appears that Cheryl was determined to make her marriage work. The lyrics to this video seems to reflect this attitude. Cheryl's choice of dance moves resembles fighting moves with suggests that she is not only singing those lyrics but is also fighting emotionally and maybe even physically. In this music video the colour scheme red, black and white are often used as background, which is interesting as these colours all connote different meanings. Red is a very emotionally intense colour. It is associated with energy, strength, power, determination, war, passion and love. White means safety, purity and cleanliness, as opposed to black, white usually has a positive connotation. All of these emotions are linked with her lyrics as the chorus of the song repeats "Fight for this love".