Richard Dyer is an English academic currently holding a professorship in the Department of Film Studies at King's College London, specialising in cinema.
Richard Dyer stated, “A star is an image not a real person
that is constructed out of a range of materials, for example advertising, magazines
and films music videos”. He believes that one
of the reasons so many pop performers are described as pop stars is
that they are quickly promoted to this status by their management. This
is easily done courtesy of a few placed stories, a famous
boyfriend/girlfriend, attendance at premieres/parties and a feature
in certain magazines.
Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions. It helps if their image can be copied, for example, Rihana's red hair, Shakira's belly dancing, and Nicki Minaj's dramatic looks. Pop stars have the advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the creative input of others, for example, screenwriters writing lines for the star. Stars are brought to the audience to serve one purpose, to make money out of audiences.
Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions. It helps if their image can be copied, for example, Rihana's red hair, Shakira's belly dancing, and Nicki Minaj's dramatic looks. Pop stars have the advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the creative input of others, for example, screenwriters writing lines for the star. Stars are brought to the audience to serve one purpose, to make money out of audiences.
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