Laura Mulvey states that in film and video women are typically the
objects, rather than the possessors of gaze because the control of the camera
comes from factors such as heterosexual men as the default target audience for
most film and video genres. Mulvey believes that the female model is often put
on display directly to the spectator (male audience), thus viewing herself as
the male audience views her. In this way, the male gaze enables women to be a
commodity that helps the products to get sold. Genres that often use women as
objects of male gratification, therefore Mulvey’s theory are usually Hip-hop
and RnB.
A video that puts this theory on display is “Timaya-Bum
Bum” where the concept of the song is about a woman's backside, the very first
scene of the video is of a woman “twerking” (shaking her behind sexually).
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