Simon Firth
Simon Firth stated that “Music Videos may be characterised
by three broad typologies: Performance, Narrative and Conceptual” 1988. He is music video theorist.
Performance (Concert)
Performance videos, the most common type, feature the star
or group singing in concert to wildly enthusiastic fans. An example video of
this performance would be Red Hot Chilli Peppers-snow.
Performance (Studio)
Performance videos that shows the star of video
will automatically remind the person that is watching the video that the
song is important. An example video of studio performance would be One Direct-Little thing.
A video may tell any kind of story in linear cause-effect
sequencing. Love stories are most common narrative mode in music videos. An
example of Narrative is rudimental-Waiting all night.
Conceptual videos rely on poetic form, primarily metaphor.
The conceptual video can be metaphysically poetry articulated through visual
and verbal elements. An example of conceptual performance would be Naught
boy-La La La.
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